Branding is a promise.
If managed successfully, it’s a promise of a positive, valuable, hassle-free experience. Branding creates a decision-making short-cut for consumers and differentiates one product or service from its competition. Branding creates space in the mind of carefully selected and targeted consumers, driven by promises delivered in skillfully crafted packages offering enhanced quality of life. Simply put it manages the characteristics that arise in the mind of consumers when interacting with any facet of your business.
Successful branding links positive thoughts and perceptions to your name, and turns your brand into a vessel carrying a complete experience, adored by the consumer. It is the simple, positive idea and concept that you own in the mind of individuals.
botl is a Pretoria-based Branding Agency specialising in the branding of small to medium-size businesses. We manage perceptions about brands and make sure of their continued space in the minds and hearts of their target market. We do this by creating a positive image that effectively mirror the values and vision of your business, and we proudly and strategically communicate that image to the world. We make use of all the wonderful supporting disciplines that is needed to do this successfully, whilst continually referring back to the heart of it all: the unique qualities that make you and your business different.
LET US DIRECT THE PERCEPTIONS OF YOUR BRAND.
Feel free to contact us for anything branding-related. We'd love to become part of your success story!
+27 (0)71 360 6068
Vasthi du Preez
+27 (0)76 401 7951